Onyx
High-performance platform for a leading stonemasonry workshop
Industry:
Stonemasonry and Memorials
Country:
Poland
Scope of work:
Industry analysis, website structure & UX, design, development, speed optimization, basic SEO, form integration.
Technologies:
Laravel, Docker
Project timeline:
2 weeks
Key actions and project results
HIGH PERFORMANCE AND PAGESPEED RESULTS
- Loading Speed: The site achieved a 98/100 score in PageSpeed Insights, ensuring instant access to the catalog and services.
- Core Web Vitals: Full optimization of assets significantly reduces the bounce rate for users searching for urgent services.
- Mobile Experience: Seamless browsing on smartphones allows customers to easily view memorial designs and contact the workshop.
USER-CENTERED DESIGN (UX/UI)
- Service Accessibility: Clear categorization of stonemasonry services and easy-to-navigate galleries for memorial designs.
- Trust Elements: Integrated review systems and a "0% Installments" badge are strategically placed to build customer confidence.
- Direct Interaction: The interface focuses on quick contact forms and clickable phone buttons for immediate inquiries.
Service details and functionality
Key implementations of the project
BUSINESS-DRIVEN STRATEGY
- Local SEO Focus: The site structure is optimized for high visibility in Gdansk and Kartuzy regional searches.
- Lead Generation: Strategically placed CTA buttons guide users from viewing realizations to requesting a quote.
- Professional Image: Clean, respectful design that reflects the high quality of craftsmanship and natural stone materials.
